NME front Cover - Analysis

The magazine masthead is in a fixed location. Its colour and font remains the same in each issue – read and white – helping to develop brand identity. Gerard’s face (from My Chemical Romance) is shown looking quite broody, emphasising the fact that smiling is never shown within artist’s face of this magazine; and this demonstrates how important and serious this magazine takes music. There is a column of cover lines to entice readers to the magazine’s articles. The red colour of the headlines connotes passion, anger and danger. “My Chemical Romance” reinforces this as “Chemical” is a word often used to describe chemistry of passion, and so is coloured in red. Front cover is used to attract its audience. Readers of this magazine seem to be interested in new artists and so new bands are advertised in the front cover. The language of text is bold and outspoken – “The Death of rock ‘n’ roll anti-hero” – it is shocking and sensational. It intrigues the reader and acts as a tease to reading the full article. The singer is also wearing dark clothing to compliment the colour of white and red in the magazine.
Unlike RWD, NME focuses on many different genres of music, thus different artists of genres are on the cover every issue. RWD mainly concentrates on grime music. “RWD” is slang used for rewind. There are arrows before the “R” to perhaps connote a rewind button in a CD player or mp3 and possibly a rewind in events that happened that week. The magazine changes a lot of its colours through the weeks, most likely connoting the change of music through the years. On the side of the N-Dubz front cover, there are a range of artists the magazine included to get as many buyers as possible.
Similarly to NME, RWD uses informal language and contains street slang. This is because it connects to the target audience. NME uses colloquial and expletive language for mainly male readers in their late teens or early 20s as their language is quite aggressive and edgy.