The Kerrang magazine similarly targets to the same particular audience as NME (late teens - early 20s) except it focuses on boys AND girls. The cover mainly consists of the colours black and white. Like NME, Kerrang uses the same masculine, edgy, aggressive and informal language. However they do not use any street slang. As for advertisements, Kerrang uses its pages to promote gigs and upcoming events of live bands and festivals, merchandise, online tickets, other magazines (e.g. Mojo), releases of new singles and albums, and also, introduces new comers. It additionally contains some reviews from the Kerrang writers and the fans of live events from performers. Kerrang also tries to include their readers by having polls and surveys for them to fill out.
- Male dominated cover - attracts males and females
- "Free" reveals to readers that they are getting something extra - posters.
- Plus" reveals a list of all bands mentioned inside - this attracts all the fans of the bands.
- "Valentines Lovin'" - edgy and informal language.
- Green Day comeback revealed without mention of the band in the front cover - emphasises how well known they are.
Official Website: http://www.kerrang.com/
No comments:
Post a Comment